The Worst Disease You've Never Heard Of
More people suffer from Epidermolysis Bullosa than from ALS or MS, yet EB is the worst disease you’ve never heard of. It affects the connective tissue of children at birth and leaves them with sores all over their bodies, inside and out. As a health and wellness agency, we leveraged our disease state expertise to create a campaign that puts a spotlight on EB and the families who are struggling to live with it. These spots are launching nationally as pre-roll, with a full 360° push to follow.