MyHIVHangUp.com

Most HIV positive people feel a lot of fear and confusion around the idea of taking medication. That’s why Tonic and ViiV Healthcare created the My HIV Hang Up campaign. It points out the most common hang ups that stand in the way of treating, and moves people past them with straight talk. It speaks to both starters and switchers of HIV meds. And it’s a fully responsive experience designed to showcase every viewpoint across all platforms.